One thing I've learned from years of volunteer committee work and fundraising is that when you ask someone one-on-one to help you the response is almost always yes, but when you shoot a mass-email out to 100 people the response is almost always... crickets. A couple people step up, but the majority are silent, saying neither yes or no.
This is where playing "tag, you're it" comes in handy.
Use this truth to help you in your adoption outreach. Reach out to a couple of close friends on social media and ask for their help sharing your page and your journey. Share your story with them--of how you came to choose adoption, the steps you have taken throughout your journey, and the struggles you have had. Be honest and intimate, avoid the "mass email" approach! Ask them to become a part of your adoption journey and engage in your outreach plan by sharing your content or pictures through social media. Ask them to tell your story to three of their friends and and then three of their friends. Having your friends become involved and then enlisting their friends, will create a "domino effect" an increase your chances of coming in contact with an expectant parent or relative of an expectant parent that is considering adoption. Thinking small sometimes pays off!